MarketCoach for Windows is now on sale!

$34.95 recession special (normally $74.95)
Free shipping; money-back guarantee

 CONTACT INFORMATION

 MarketCoach Investment Education Software, LLC
 355 S. Teller Street, Suite 200
 Lakewood, Colorado 80226 USA

SUPPORT INFORMATION

Requirements & Installation Guide (pdf, small)

Version 1.0f maintenance update
Updates details in the IRA section of "Train Like a Broker." IMPORTANT: Run this update while logged on with an administrator account.

SCREENSHOT & DEMO INFORMATION

Want a quick look at some sample MarketCoach content? Check out the screenshots page.

Have a few minutes? The demo provides a taste of the MarketCoach product. Your browser must allow popups for this website (if you have never told your browser to allow popups, click here for tips). Click here to start the demo, which will open in a new window. Active menu topics appear in red; most of the blue buttons are active as well.

Much as the famous Reese's peanut-butter cup owes its design to two people bumping into each other and creating something new, MarketCoach came about through a coincidental meeting of a stock broker frustrated with the market pressures that prevented him from educating his clients, and a computer training expert looking for content to present using interactive Web-based technologies.

Both Michael Homer and Glenn Weadock lived in Golden, Colorado, and their families became friends. A dinner at a nearby restaurant turned into an exploration of how the financial community could better serve investors. Over pasta and pizza, Michael explained that many of his brokerage customers did not know what they were doing, and that the brokerage industry was moving away from being able to educate them in the basics. Glenn felt that the problem was well suited to software that could act both as an education instrument and as a reference, as long as the product was designed with great ergonomics and an understanding of how people learn.

The overriding mission of MarketCoach is simple: to empower the novice and intermediate investor to make informed long-term investment decisions. We do this by teaching the basics of investing in a way that is independent,objective, and trustworthy. Much (probably most) of the financial advice available in books, magazines, and the Net has the ulterior motive of promoting a particular product, service, or company. Not MarketCoach.

This mission led us to package MarketCoach in a convenient "one-stop shop" form. To ensure that MarketCoach is the best single source of information for novice and intermediate investors, we crafted the product so that it is just as useful as an occasional reference or as a highly structured learning program.

Speaking of convenience, MarketCoach works on virtually every Windows PC. Its friendly interface brings the material to life, with charts, graphs, photos, sounds, videos, and live links to engage the investor who may be unfamiliar with core financial concepts.

Requirements and Installation Guide (pdf)

Before the mid-1970’s, investing in the stock market was mainly for the rich. Then, in 1975, the brokerage firm commission structure became deregulated. Investors could shop around for the lowest commission, opening the door for the advent of the discount brokerage firm. The next three decades brought tremendous growth for the industry, and the Internet brought the most sweeping changes. It let investors perform virtually any service or function that their stock broker could perform: do research, make decisions and place trades.

A major problem arose, however. Investors did not have the fundamental knowledge to make informed investing decisions based on all the information they now had at their fingertips. Investors had great data, but no tools to interpret and understand it. What the financial industry had done was like giving someone the keys to a high performance sports car, but not teaching them how to drive it.

Brokers can no longer take the time to educate their clients. Investors want to learn about investing, but without any sales pitches for a particular investment product or service. Investors want a tool to help them acquire the knowledge they need to make informed decisions. Proper education to guide decisions remains the key missing piece. MarketCoach provides this piece.

Interactive & Engaging. Through quizzes that provide custom feedback, an “investment I.Q.” test, sophisticated financial calculators, mouseovers, and pop-ups, MarketCoach gets the user involved. Graphics, charts, and audio clips engage the user and bring the content to life.

Accurate & Understandable. MarketCoach is written by a top expert and has been double-checked for accuracy. Edited by an author who has written for the “Dummies” series, MarketCoach makes the content approachable and clear.

Friendly. The interface is clean and intuitive, with hideable menus, clickable “breadcrumbs,” button bar, graphical icons, help, search, glossary — and a sophisticated visual style. Narrated videos on how to use the product get users started quickly.

PRAISE FOR THE PRE-RELEASE VERSION:

"Approachable while still being informative. The section on options was very good, a difficult subject to explain." — J. Kremer, Dallas TX

"Very professional look and a cool product. I love the calculators." — L. Ewing, Monterey CA

"An admirable job in content, organization, and presentation." — E. Weadock, Raleigh NC

"If I were getting serious about investing, this would be a great resource to get started, and then follow the links provided to get more information." — K. Reed, Denver CO

Customers of the shipping product (version 1.0e) are cordially invited to provide their comments. Please see the CONTACT page for e-mail addresses.

Mike Homer has many years’ experience in the investing world. By the age of 18, he had worked as a clerk in the cashier, stock loan, margin, options, research, purchase, and sales departments of a major brokerage firm. He became a member of the Chicago Board of Trade where he traded options and futures. Later, he became a licensed stock broker with the Series 7, Series 9, Series 10, and Series 63 licenses. He has trained thousands of brokers in options, regulations, bonds, futures, commodities, margins, and hedging. Mike has worked as a manager of brokers and as a stock and options trader for a major international brokerage firm. He has a Bachelor of Science degree from the University of Illinois.

When financial markets are in crisis, investors are reminded that they must do their homework and invest wisely. Recent events have made it clear that making money in investing is not automatic! Still, putting your money under a mattress may not be your best course of action.

Brokerages are curtailing their personal services, raising their fees, or both. No complete, independent educational resource existed for novice investors — until now. MarketCoach provides everything the beginning investor needs to know for a basic understanding of markets and securities in one friendly, convenient, unbiased product.

Unlike public websites, MarketCoach is comprehensive (broad and deep); understandable (no doubletalk); independent (no financial products to sell); focused (no annoying ads); convenient (everything in one place); and interactive (quizzes, calculators, multimedia clips).